It was in this climate in 2001 that Wieden+Kennedy proposed to Honda a new advertising strategy based on the company's Japanese motto, "Yume No Chikara " Advertising media selection is the process of choosing the most cost-effective media for advertising, to achieve the required coverage & number of exposures No one thinks big of you. is a multimedia advertising campaign launched in June 2007 in New South Wales, Australia, to convince young drivers that speeding It proved no less popular within the advertising community, with particular praise given for the execution of Lamp. Dan Wieden, co-founder of the advertising